Offer
We are a multi-disciplinary brand and communications consultancy. Our work spans market, category & consumer insight through positioning & proposition development to brand identity development and activation. Whether the focus is brand engagement, brand communication or customer experience design our team of planners, designers and communications specialists work to create customer relevant and memorable experiences that help drive brand preference, loyalty and advocacy.
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Identity
We develop brand identities for corporate, product and service brands. By first carefully defining a brand’s vision, purpose and values we ensure that the consequent visual, verbal & behavioural identity and engagement footprint creates relevant and differentiated customer experiences at key moments of trust.
Insight
- Stakeholder interviews & visioning workshops
- Staff surveys & brand engagement audits
- Customer & consumer research
- Competitor & category reviews
- Communication audits
Strategy & Planning
- Vision, purpose & values
- Platform, positioning & proposition
- Identity & visual equity analysis
- Architecture & creative strategy
- Brand engagement strategy
Identity
- Brand naming & logotype design
- Visual, verbal & behavioural identity development
- Brand world, visual standards & brand books
- Guidelines & asset management solutions
Activation & engagement
- Launch communication strategy
- Implementation across key touch-points
- Internal communication collateral & campaigns
- Websites and intranets
- Corporate & brand communication collateral & campaigns
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Packaging
Packaging is a critical, often primary, touch point for many brands and businesses. We create engaging and consumer relevant graphic & structural packaging design within a considered and coherent brand and range architecture to help clients win the war in store.
Category & consumer insight
- Competitor reviews & market mapping
- Category visual language & semiotic analysis
- Brand identity & visual equity analysis
- Consumer insight and co-creation workshops
Strategy & planning
- Positioning & proposition development
- Brand & range architecture/portfolio development
- Innovation strategy, ideation, NPD/I development
- Naming, copy & claims development
Brand design
- Brand & sub-brand identity
- Graphic design
- Structural design
- POS & merchandising design
- Brand books & visual standards
Artwork & asset management
- Image creation & retouching
- Artwork & digital asset development
- Reprographics & proofing
- Guidelines & asset management solutions
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Digital
Digital is a key component of all of our branding & communications work. From intranets to corporate and campaign websites we focus on ensuring that a brand’s digital interface provides a modern, coherent, relevant & compelling brand experience across all platforms & devices.
Discovery
- User-focused discovery workshops
- Competitor analysis
- Site audit
Information Architecture
- Sitemap & wireframe development
- User flows
- User experience (UX) research & design
- Domain structuring
Design
- Visual design
- Interaction design
- Prototyping
- Campaign naming & copywriting
Development
- Content Management System creation
- HTML / CSS development
- Cross-platform deployment support
- Hosting & maintenance
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Print
The printed medium continues to attract and engage audiences, particularly in corporate communication, retail and sales support environments. From corporate literature to sales collateral and POS materials we ensure that brand and sales messages connect and engage with key target groups.
Research
- Customer & consumer insight
- Collateral & communication audits
- Competitive reviews & benchmarking
Development
- Content & messaging platforms
- Copy writing & pagination planning
- Creative & campaign development
Design
- Corporate, consumer & product literature
- Sales support collateral & detailing aids
- POS materials
- Poster and press campaigns
Production
- Photography, retouching & Illustration
- Artwork & proofing
- Trans-creation & translation
- Print & production management
